Content & Digital Services

Content & Digital Services

01. Have your say

Blogging

Believe it or not, blogs are almost as popular as Yorkshire puddings, nowadays. Similar to the way Yorkshire’s can complement almost any element of a Sunday roast, blogs can adapt themselves to any topic, situation or industry. Make sure they’re a part of your content marketing meal plan.

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02. shout all about it

PR

News and media outlets are starving hungry for newsworthy content. The key is to keep them fed on a much better diet that what we’re used to here in the north. Let us enhance your brand online and in column inches with gritty content editors will want to include.

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03. Rise to the top

Search Engine Optimisation

But what is it? How does it work? All will be revealed as our workers build the ladders for you to clamber your way to the top. You may then need a mallet to beat off the competition around you (we can provide one of those too).

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04. Join the social movement

Social Media

A single social media post can be like a great northern rail journey in that it carries a load of people, travels rather far, delivers on time and can, of course, create a very memorable experience. This is why we’d encourage it as part of your content marketing strategy.

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Would you like to know more? Then get in touch now!

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Blogging

A blog can be a perfect way of voicing an opinion, having your say or, quite simply, offering an insight in to something topical. Either way, well written, thoughtfully distributed blogs can reach a wide range of audiences rather swiftly.

Our creative copywriting skills combine language and tone which is tailored specifically for your audience and purpose.

Production Line

1

Initiation

We first figure out what it is you want to do and how you want to do it by outlining the frequency, density and style of blog you’d like to produce. Next, a theme or feature of blogging needs to be considered to keep it focused.

2

Creation

A simple list is enough for our workers to get to grips with. Just include any of the details, such as facts, statistics and quotations, you’d like to include and we can forge or condense it to exactly how you want it. We’ll proof it and allow you to suggest amendments and edits too. We’re nice like that.

3

Aftermath

As part of the duty, we can share it on a selection of sites to help others discover it and boost your SEO too. Hopefully, it will engage and attract others to your brand and site. Especially, if you push it across your social channels too. A nice banner design should really set it off.

PR

You make the news, we control the content and communicate it in the right style and tone. Sometimes this really is a case of shouting about it and making sure the people listen. Having said that, we’ll also be sure to target the right audience for you, in order for your story to fill out as much space online and in column inches.

Remember, the media are a powerful animal and given the right ‘newsworthy’ content, your story could travel far and wide.

Production Line

1

Initiation

Sleep safe in the knowledge that we use our copy-write expertise to produce powerful and professional PR. This is also where we’ll establish the publications you’d like us to get in touch with, or the editors you’d like us to bribe, and figure out where it is you want to be heard the loudest.

2

Creation

This is the part where, together, we create a media storm. Send us the juicy details and we’ll construct the perfect press release by paying extra attention to language, detail and accuracy, in order to entice your audiences. We’ll check it, send it to you for approval and then get set to launch it on the public.

3

Aftermath

Should the editor take to the story and feature it, we’ll be sure to let you know when and where it’ll appear. This, in turn, should increase brand awareness and drive some attention towards your business. The media is a powerful animal, a colossal force in which you and your PR strategy could nestle alongside quite nicely.

Social Media Management

There’s nothing worse than a dormant social media page. The inactiveness is almost as if workers have staged a boycott and walked out, thus leaving a bad impression on any unsuspecting visitors.

Use our workforce to bolster your social media performance. Whether it’s to increase your presence, engagement or activity, our social media management is tailored around you.

Production Line

1

Initiation

Social media can bewilder the best of us. Never fear, we are here to make all those social phobias go away by setting-up and managing the whole social media process for you, or alongside you. Choose your platforms, tailor your tone and employ a strategy.

2

Creation

When we begin the process, we don’t clock off until all of the copy, text, images and information is to a specifically suited style . Ready to post, and professional, profiles allow us to begin posting thoughtful and engaging content to engage and inspire your audience.

3

Aftermath

Steadily, you will gather more impressions and followers across your social media pages. We’d also hope to see an increase in engagement and participation from them. We will reply in a friendly manner to any incoming messages and notify you of anything significant too. We’re nice like that.

Search Engine Optimisation

01. What’s the word?

Keywords

We want your keywords, not because we’re expanding our vocabulary up here, but because we want to research them and find out if they’re actually what people are searching for. If they are, we can begin to implement them within and across your site. If not, we’ll recommend the keywords you should be building your SEO strategy around.

02. Digital data descriptors

Meta Data

This is the thing that appears beneath your page titles on search engines. It’s also the stuff behind every image on your site and all the other bits in-between. Thorough workmanship on these things, by featuring keywords and what not, really pays off. Without such thoroughness, the useful data won’t really exist, therefore it can’t be crawled by search engines.

03. say it how it is

Blogging

Believe it or not, blogs are almost as popular as Yorkshire puddings, nowadays. Similar to the way Yorkshires’ can complement almost any element of a Sunday roast, blogs can adapt themselves to any topic, situation or industry and help boost your SEO.

04. Break the internet

Social Media

A single social media post can be like a great northern rail journey in that it carries a load of people, travels rather far, delivers on time and can, of course, create a very memorable experience. It can also be a major contributing factor to your SEO strategy too.

05. bring it on back

Back-links

Generally, the more you have, the better. However, back-links carry more value when they’ve been requested on sites that benefit or suit your line of work. This way, people who have an attachment or interested in your sector are more likely to find them. The sharing of blog posts and other elements of your site can boost your back links too.

Production Line

1

Initiation

First things first, we’ll run an SEO health check to make sure your website is fully optimised for building an online presence. Then we’ll begin squeezing in your keywords to your content by using the most up to date methods and skills that search engines love to reward for.

2

Creation

If you’re disappointed that your company is not ranking where you want it to, let us help you shrug off the search engine optimisation competition. Our workers will get the production line going by devising a strategy built around your key search terms.

3

Aftermath

We don’t just let your SEO strategy gather dust. We’ll run regular health checks and make ongoing amendments to satisfy the SEO people. Your content marketing strategy may also need reassessing alongside all of this, if you want impactful results.

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